MASSIVE OPEN ONLINE COLLEGE SOUTH AFRICA

The Business of MOOCs: A model towards shared Management, Governance and Implementation

Posted by Bongani Khoza

Higher Education institutions are in the process of deliberating and debating on the best practices on the governance, management and implementation of MOOCs. Judging from the online articles there seems to be no best practice guiding Higher Education institutions on integrating and choosing a MOOC business model to work with.

There are numerous MOOC platforms providers that institutions can choose to be part of, and all of them have their unique business models. The different types of business models that are offered by major MOOC platform providers such as Coursera, Udacity and edX, seem to inform different Higher Education institutions direction and adoption of ways they themselves manage, govern and implement their MOOC offerings. I do recognize that apart from the major players mentioned above, some institutions and organizations’ do choose to build, manage and implement their own MOOC platforms, ultimately the MOOC business models created by the various MOOC providers take some form of the above mentioned major platform providers.

In some instances the management, governance and implementation of MOOCs within different Higher Education institutions is usually informed by the early adopters of academics offering their courses online who have been and are doing it voluntarily with the hope of monetising students’ skills, and help their students get 21st century jobs. In addition to using online courses as a testing mechanism to existing or newly formed courses to measure the effectiveness of academic staff teaching methodologies in a variety of delivering models.

In essence the governance, management and implementation of MOOCs is multi-layered. MOOCs as a business model ask questions to traditionally state subsidized mainly Higher Education institutions and therefore ask both state and institutions to rethink their funding models, these but not limited to income generated from student tuition, what are students actually paying for. Especially, in an online course MOOC platforms create a landscape for loosening classroom pressures in a sense that content of the course is always available, always-replayable (Lewin).

I would conclude by saying that the management, governance and implementation of MOOCs is driven by the answers to the following questions; who is paying and for what they are paying for? in addition to MOOCs being offered for profit or not profit.

Posted by Bongani Khoza

Sources:

http://www.voced.edu.au/content/ngv%3A55175

http://onlinelibrary.wiley.com/store/10.1002/whe.20087/asset/whe20087.pdf;jsessionid=4614FDA2D6427DE0625ED5601EA6AC7B.f02t02?v=1&t=icvwfqq2&s=8104c73aa3c509548799b42a7307ede13d913eaa

http://www.degruyter.com/view/j/msd.2014.6.issue-1/msd-2014-0005/msd-2014-0005.xml

http://jime.open.ac.uk/articles/10.5334/2012-18/

http://dl.acm.org/citation.cfm?id=2460332

http://publications.cetis.org.uk/wp-content/uploads/2013/03/MOOCs-and-Open-Education.pdf

https://scholar.google.co.za/scholar?hl=en&q=Making+Money+Off+MOOCs&btnG=&as_sdt=1%2C5&as_sdtp=

http://sirjohn.ca/wordpress/wp-content/uploads/2012/08/131118TaylorsMOOCsTX.pdf

http://publicservicesalliance.org/wp-content/uploads/2013/03/The-Professors-Behind-the-MOOC-Hype-Technology-The-Chronicle-of-Higher-Education.pdf

http://massiveopenonlinecourses-repository.yolasite.com/resources/12_04-04-12-Tamar%20Lewin-Instruction%20for%20Masses%20Knocks%20Down%20Campus%20Walls-NYT.pdf

http://dl.acm.org/citation.cfm?id=2492017

5 responses on "The Business of MOOCs: A model towards shared Management, Governance and Implementation"

  1. Profile photo of Wilma De Villiers

    Bongani, a challenge is that there has not been much research on MOOC’s (implementation, impact, etc), especially in South Africa. There are many people that are not even aware of MOOC’s, people within education. Institutions/ platforms like Higher Education, UMALUSI, SAQA, universities, TVET colleges, etc. need to buy in and support MOOC’s.

  2. Profile photo of Frederick

    Thank you for the post Bongani. I agree with the challenges mentioned by @wilma. There is a general lack of engagement within the MOOCs arena by the key educational bodies (SAQA, DoE, DHET, etc… ). One way of solving this might be for online learning enthusiasts to produce a workable model and present to them. Any thoughts on this idea, anyone?

  3. Profile photo of Martha Malete

    Interesting @bongani. What MOOCs model would you recommend for South African universities?

  4. Profile photo of Bongani Khoza

    Hi, I also agree, being new in this field, I have been finding that most research around online learning, MOOCs, Blended learning, is largely concentrated outside South Africa, and the structures that govern Higher Education and education in general a lagging behind in updating their policies and criteria.
    A model at the moment I think we need to get the blending model right first or at least attempt to make it work

  5. Profile photo of Wilma De Villiers

    Bongani, I agree – the blending model is the way to go.

Leave a Message

Massive Open Online College SA

MOOC SA is an ambitious project that aims to create an online college full of free courses offered through the goodwill of professionals. It is a good platform for course designers to try out innovations in terms of course delivery. The acronym MOOC was adapted from the fast rising area of interest "Massive Open Online Courses". It is a welcome coincidence that the word "college" does not change the letters in the acronym...Read More...

Course Categories & Disciplines

top
MOOC SA by Frederick & Wordpress. Creative Commons License